Hard Rock Hotel Orlando Fights Breast Cancer Through 16th Annual Pinktober Campaign


Bret Michaels Returns to Headline PINKTOBER Velvet Sessions for the Fourth Year,
With Silent Auction Proceeds To Benefit Martha’s Angels

ORLANDO, FL – September 3, 2015 – Hard Rock Hotel at Universal Orlando is uniting musicians, supporters and survivors in honor of the brand’s 16th annual PINKTOBER® campaign. On Thursday, September 24, Bret Michaels will officially kick off the Orlando PINKTOBER program with a special performance at Velvet Sessions. An ardent supporter of Hard Rock and the annual PINKTOBER campaign, Michaels is performing for the fourth consecutive year to help the hotel raise money and awareness for breast cancer research.

The evening’s silent auction, featuring hotel stays, all-inclusive resort vacations, dinners and more, will benefit Martha’s Angels, a Central-Florida non-profit group that provides financial and emotional assistance to those in treatment for breast cancer.

The world-famous Hard Rock brand is thinking pink in support of the 16th Annual PINKTOBER campaign. Throughout the month of October, guests can show their support for a cause that affects millions by visiting Hard Rock properties around the world and purchasing pink merchandise, pink drinks and pink hotel amenities.

Shop to Support
Hard Rock’s PINKTOBER campaign helps fans shop for the cause with the 2015 PINKTOBER merchandise line, including a collector’s edition pin set, T-shirts, scarf, bathrobe, pink sheets and more! PINKTOBER products will be sold online at www.hardrock.com. Hard Rock’s Collectable PINKTOBER pin is available at properties worldwide, including Cafes, Hotels and Casinos, and the PINKTOBER unisex T-shirt is available at Hard Rock Hotels worldwide. Proceeds will benefit breast cancer research charities, with 75 percent of the retail price of each pin and 15 percent of the retail price of other products sold going directly to the cause.

Stay to Give Back
Hard Rock Hotel guests can support PINKTOBER by staying in Hard Rock Hotel’s Pink Sheets Rooms. Select Hard Rock Hotels worldwide will offer special rooms dressed with Hard Rock’s pink sheets. Guests can support the cause and enjoy pink sheets, pink bathrobes, commemorative pins and more with a portion of the room rate benefitting breast cancer research charities.

Social Message of Strength
As part of the 2015 PINKTOBER campaign, Hard Rock encourages fans to show off their support and strength with #PINKTOBER on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock looks to its guests to join the fight and utilize the #PINKTOBER hashtag in their social media posts this fall. For more information on Hard Rock’s PINKTOBER campaign, please visit www.hardrock.com.


Hard Rock Hotel at Universal Orlando Fights Breast Cancer Through PINKTOBER®
Thursday, September 24, 2015
6:30 pm
Hard Rock Hotel at Universal Orlando
5800 Universal Boulevard
Orlando, Florida 32819

For additional event information, please visit www.velvetsessions.com.

About Martha’s Angels®
Martha’s Angels was founded in 2011 as a tribute to Martha Bess Crawford, who lost her life to stage four breast cancer. Serving the 10-county Central Florida area, the group’s mission is to provide financial and emotional assistance to women or men currently in treatment for breast cancer. Martha’s Angels is a 501(c)3 organization and directs 100% of donations it receives to clients.

About Hard Rock International
With a total of 203 venues in 64 countries, including 156 cafes, 22 hotels and 11 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Chicago, Cancun, Ibiza, Las Vegas, Macau and San Diego. Upcoming new Hard Rock Cafe locations include San Juan, Lagos and Busan, South Korea. New Hard Rock Hotel projects include Daytona Beach, Dubai, Los Cabos, Tenerife, Abu Dhabi, and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

Jennifer Hodges
Hard Rock Hotel at Universal Orlando
Daniella DelaOsa
The Zimmerman Agency


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