Hard Rock Hotel at Universal Orlando and Bret Michaels Kick Off Pinktober™ Breast Cancer Awareness Campaign

ORLANDO, FL – September 16, 2014 — Hard Rock Hotel at Universal Orlando invites guests to ‘Get into Bed for the Cause’ by adding a pop of PINK this October in honor of the brand’s 15th annual PINKTOBER breast cancer awareness campaign. On Thursday, September 25, Hard Rock Hotel at Universal Orlando launches the annual campaign at PINKTOBER Velvet Sessions featuring a performance by Bret Michaels, who will also throw the switch to light up the hotel’s front entrance in pink. Proceeds from the event’s silent auction featuring hotel stays, dining experiences and more will benefit Ribbon Riders, a Central Florida-based non-profit dedicated to providing immediate financial assistance to those fighting breast cancer.

Hard Rock’s commitment to breast cancer awareness and research continues throughout October with the ‘Get into Bed for the Cause’ campaign offering guests luxurious pink sheets, pink duvet covers, pink robes, an iconic Hard Rock PINKTOBER pin and a signature turndown service in select guest rooms at Hard Rock Hotel at Universal Orlando. When guests stay in PINK sheets rooms, the hotel donates 25 percent of the room rate  directly to The Breast Cancer Research Foundation®.

Hard Rock’s PINKTOBER gives fans the opportunity to show their promise to PINK throughout the month. Fans can visit their local Hard Rock and party for PINK, dancing the night away to the sounds of icons and rising stars to benefit local breast cancer organizations.  Supporters can also get noticed in stylish shades of PINK with Hard Rock’s PINKTOBER merchandise. Products are sold exclusively at Hard Rock properties worldwide, including Cafes, Hotels and Casinos, and online at www.hardrock.com.

Proceeds from the sale of PINKTOBER products will benefit The Breast Cancer Research Foundation and The Caron Keating Foundation (U.K.) with 15 percent of the retail price of each pin and other products going directly to the cause.

What: Rock Hotel at Universal Orlando Hosts PINKTOBER Velvet Sessions with Bret Michaels
When: Thursday, September 25
6:00 pm
Where: Hard Rock Hotel at Universal Orlando
5800 Universal Blvd.
Tickets: http://velvetsessions.tix.com

For additional information on the PINKTOBER program, please visit www.hardrock.com.

About The Breast Cancer Research Foundation®:

The Breast Cancer Research Foundation (BCRF) advances the world’s most promising research to eradicate breast cancer in our lifetime. Founded by Evelyn H. Lauder in 1993, BCRF has raised more than $500 million to fuel discoveries in tumor biology, genetics, prevention, treatment, survivorship and metastasis. This year, we invested $45 million in the work of more than 200 researchers at leading medical institutions across six continents. By spending 91 cents of every dollar on research and public awareness, BCRF remains one of the nation’s most fiscally responsible charities. We are the only breast cancer organization with an “A+” from CharityWatch, and have been awarded a 4-star rating from Charity Navigator 12 times since 2002. Join us at www.bcrfcure.org.

Social for the Cause

As part of the 2014 PINKTOBER campaign, Hard Rock encourages fans to show off their support and #MakeItPink on social media. Whether sharing photos of Hard Rock’s PINKTOBER merchandise, or displaying how they support breast cancer awareness in their daily lives, Hard Rock wants everyone to join the fight and utilize the #MakeItPink hashtag in their social media posts this fall.

About Hard Rock International

With a total of 189 venues in 58 countries, including 143 cafes, 21 hotels and 10 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the company’s two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Ibiza, Las Vegas, Palm Springs, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Seoul, San Juan and Marseille. New Hard Rock Hotel projects include Daytona Beach, Abu Dhabi and Shenzhen and Haikou in China. For more information on Hard Rock International, visit www.hardrock.com.

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